it's free!

Pay Per Click advertising is an internet advertising model where the advertiser only pays when their ad is clicked on.

It is a great way of getting relevant visitors to your site if you are not already appearing high in the natural rankings. PPC advertising allows you to set how much you spend and where you ads appear. You may choose to have your ads appearing on the search partner network or on other relevant websites (content network).

Many charities may qualify for a PPC grant